Social media reacts to Tiger Woods’ new golf brand 

Tiger Woods has launched his new apparel line with TaylorMade after his iconic 27-year partnership with Nike came to an end.

There’s been plenty of speculation about what Woods will wear next after becoming so synonymous with the Nike swoosh.

And the secret is now out. Woods will use his traditional choice of red during tournament final rounds to inspire his next venture: Sun Day Red.

The 15-time major champion’s new line, which was revealed at a press conference on Monday evening, will include polos, hoodies, jumpers and more accessories.

• Sun Day Red: Everything we know about Tiger Woods’ new brand

• Life after Nike: Tiger Woods reveals new clothing range

He will debut his new range at the Genesis Invitational this week, where he makes his first start start of the 2024 campaign.

Woods’ “Sun Day Red” brand features a tiger logo with 15 stripes, an ode to his major wins. He has also clarified that the logo will be redesigned to add an extra swipe if he miraculously wins another major.

And the range, which also includes new Sun Day Red shoes, will be available for golf fans to buy on May 1.

Reaction to Woods’ new brand has been mixed on social media, and his split from Nike will certainly take some getting used to for some golf fans.

However, bunkered’s Performance Editor Lewis Fraser is impressed with what Woods and the TaylorMade team have come up with. He thinks it “looks the business.”

Some of the highlights from last night's Sun Day Red launch. Personally, think this looks the business. 🐅 pic.twitter.com/ShGsQHGX51

— Lewis Fraser (@lewisfras98) February 13, 2024

CLEAN. pic.twitter.com/lUcXUxweIq

— Fore Play (@ForePlayPod) February 13, 2024

Tiger's new Sun Day Red line…. (shoes are pretty sweet) pic.twitter.com/LLY910wVjy

— Josh Berhow (@Josh_Berhow) February 13, 2024

And some fans are already counting down the days to get kitted out in the new Woods apparel. “I’m going to spend so much money on May 1st,” one fan wrote. “Take my money, Tiger,” another joked.

Some, however, aren’t completely convinced with the name and logo Woods has chosen for his brand…

I’m so interested to see how Sun Day Red performs in sales.

This really is a test in brand and loyalty to a name.

I think the logo is ok and the gear looks alright. Is Tiger name enough to make it a success in such a busy market? pic.twitter.com/pWUCH3nFUt

— Golf Lover UK (@GolfloverUK) February 13, 2024

Following the Mon Day announcement of Sun Day Red, can’t wait to watch Tiger play this Thurs Day.

— Jason Sobel (@JasonSobelGolf) February 13, 2024

wait a damn minute pic.twitter.com/zzrDN1TdrV

— Samantha Marks (@SamanthaSMarks) February 13, 2024

Meanwhile, others expressed confusion that the brand name was split into three words rather than keeping it simple with “Sunday Red.”

That, however, has already been cleared up on the new Sun Day Red website. “The word mark appears as three words for a simple reason: there is a special power in threes.” the press release read.

“Calling it Sun Day Red was a fun way for us to create something completely different and unexpected. Born from a love for being outside in the sun, the joy of playing golf during the day, and a special red being the brands power colour – as soon as Sun Day Red was placed on a garment for the first time, it just looked perfect.”