QHotels membership leads way amid golf growth

QHotels Group says it’s innovative Fairway Membership is exceeding golf’s emerging growth trends.

The scheme’s points-based system allows access to seven diverse courses, catering to golfers’ desire for variety and flexibility.

Meanwhile, the membership also offers PGA professional lessons, as well as added perks like discounts on food, drinks, hotel stays, and golf shop purchases.

Keith Pickard, Golf, Health Club & Spa Director for The QHotels Collection, believes the membership represents ‘a significant competitive advantage in the leisure industry’.

“Our unique points system not only invites members to enjoy diverse golfing experiences across our courses, but also seamlessly integrates with other amenities,” added Pickard.

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“This holistic approach creates multiple touchpoints for customer engagement, fostering loyalty and enhancing the overall experience.

“The flexibility and variety we offer through the Fairway Membership are critical in distinguishing us in a competitive market.

“It also reflects our commitment to understanding and catering to the evolving needs and preferences of today’s golfers, ensuring that our members always have something new and exciting to look forward to.”

Starting from £295, membership provides up to 50 rounds of golf per year at a chosen home club.

Golfers can also upgrade to the £375 membership, which allows members to use their points at any of the QHotels golf courses.

Meanwhile, the growth patterns identified in the latest Sporting Insights Report for Q3 2023, show plenty of promise for the sport.

Key findings are highlighted by a 5% increase in golf rounds played nationally compared to the same period in 2022, with an average of 3,900 rounds played per course.

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By region, Scotland saw a remarkable 13% increase, and the South experienced a 9% rise, while the North witnessed a 5% decrease.

While month-wise, Scotland and the South demonstrated consistent increases throughout the quarter. July and August saw decreases in the North, while the Midlands remained stable.

Pickard said: “The data from Sporting Insights underscores the growing desire for varied and engaging golf experiences, a demand that our Fairway Membership meets and exceeds, setting us apart in a competitive market.

“Our vision is not just to maintain pace with these trends, but to lead the way, offering our members an unmatched golfing and leisure experience.”