The Masters to debut extortionate hospitality experiences

Golf’s most exclusive event just got even more exclusive.

The Masters, which takes place on the hallowed grounds of Augusta National Golf Club in Georgia, is set to launch a new hospitality experience this year.

According to Sports Business Journal, Map & Flag will be located close to the golf club across Washington Road, requiring fans to delve deep into their pockets.

Per the report, a weekly pass for the new hospitality venue cost $17,000.

No daily passes were sold, meaning patrons will be forking out a nosebleed price to secure the offering that is within walking distance of Augusta National’s North Gate.

The experience – which appears to be named after Augusta’s logo – was announced during chairman Fred Ridley’s press conference last year.

An unspecified number of fans will be given access to the hospitality venue and a tournament badge. So, what sort of bang do you get for your buck?

Opening at 6.30 am every day, patrons can indulge in premium food and drink options until one hour after the end of play, with all the action shown across 80 TVs.

Thee dining options included The Grille, promising “masterfully crafted sandwiches,” The Carvery, which will have meat-based options and The Marketplace, with the likes of coffee, donuts and pastries, salads, charcuterie and cheese selections.

At 26,000 square feet, it even has its own outdoor garden and merchandise shop, while among its multiple bars will be a sports venue.

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It comes a year after the 10th anniversary of the launch of Berckmans Place, the existing hospitality site at Augusta, which many consider to be unrivalled across US sports.

For its debut in 2013, Berckmans opened at 90,000 square feet and swiftly sold out all 400 weekly passes at $4,000 each.

At over quadruple the price, Map & Flag – the latest in a series of development projects for Augusta National – could make light work of previous hospitality offerings.

And tips are also included, so it’s not as much of a wallet-buster as first seems. Well, we’ll let you decide that.

John Turnbull A graduate of the University of Stirling, John joined the bunkered team in 2023 as a Content Producer, with a responsibility for covering all breaking news, tour news, grassroots content and much more besides. A keen golfer, he plays the majority of his golf at Falkirk Golf Club. Top of his 'bucket list' is a round of Pebble Beach... ideally in the company of Gareth Bale.