Phil Mickelson’s latest business venture is unusual to say the least

Phil Mickelson

A week on from the “putt-gate” storm at the US Open, prepare to digest some far more light-hearted Phil Mickelson news.

That’s because, together with his long-time agent Steve Loy, the five-time major winner has committed to opening 30 frozen yogurt stores in the San Diego area with franchise Reis & Irvy’s, according to ESPN’s Darren Rovell.

Yes, you read that correctly. Mickelson is investing in the ‘fro-yo’ business and these aren’t any frozen yogurt stores, they’re robotic frozen yogurt stores!

The frozen yogurt business isn’t that big in the UK but in the USA, it’s huge, with consumer demand reaching unprecedented levels in 2013 all over the country.

Here’s a look at how the robot works:

Whatever next? With Phil, you never can tell…

Golf News

Rory McIlroy mulls over year in reflective Instagram post
Lexi Thompson caps 'really down' year with win
Prepare to be amazed by Charles Howell III's PGA Tour career earnings
Meet Luke Willett - aka 'The Iron Golfer'
Tom Lewis back after winning 'toughest battle' against chipping yips

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
Review: Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick tips with Denis Pugh and Peter Barber See all videos right arrow

play button
Denis Pugh’s power secrets
Watch
play button
Mix up your practice routine
Watch
play button
Hold your finish to improve your discipline
Watch
play button
Don’t get stuck on the downswing
Watch
See all videos right arrow