Titleist Pro V1: How it got its name

Prov1 Packaging
In golf, there are few ‘brands within a brand’ that can rival the Titleist Pro V1.

Think about it. When you ask your playing partner what ball they’re playing, they never say ‘Titleist Pro V1’, do they? It’s just ‘Pro V1’. That’s umbrella branding at its finest.

But how, exactly, did the good folks at Titleist come up with the name for their groundbreaking, game-changing ball? What’s the significance of the ‘Pro’, the ‘V’ or even the ‘1’? What does it all mean?

Read more -> The remarkable history of the Titleist Pro V1

Titleist Balls

Read more -> Meet the man who fits Titleist balls on tour

Well, according to Bill Morgan, the Senior Vice President for Titleist Golf Ball R&D, it doesn’t really mean anything and, instead, happened out of necessity rather than by design.

I figured we would work out what to officially call it later

- Bill Morgan

“We didn’t know what to call it,” Morgan is quoted as saying on the Titleist website. “The leading tour-played ball at the time was the Titleist Professional.  We were coming up to the USGA deadline for getting balls on the conforming list, so I just put an interim stamp on for submission and I figured we would work out what to officially call it later.

“I wrote Pro for Professional, V for the ‘Veneer Project’ that it was called in R&D, and the number 1. I absolutely thought we would change the name but the players said they loved it – so it stuck.”

There you have it: simple but effective.

Golf News

WATCH - This kid's reaction to his first hole-in-one is the best thing you'll see today
IN PICS: Storm Ali leaves trail of destruction at top courses
Bernard Gallacher: "I threw Dave Stockton's Christmas card in the fire"
Bryson DeChambeau has outdone himself this time
Jim Furyk recalls weird thing USGA once made him do

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
Review: Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick tips with Denis Pugh and Peter Barber See all videos right arrow

play button
Good timing is the key to good striking
Watch
play button
Swing with more arm speed
Callaway
play button
Keeping your height throughout the swing
Watch
play button
Posture and set-up tips from Denis Pugh
Watch
See all videos right arrow