adidas reveals eco-friendly PRIMEBLUE apparel

Adidas Primeblue

adidas is taking yet another step forward in offering more sustainable products for golfers.

This latest apparel drop features the brand’s recycled technical material – PRIMEBLUE.

• The adicross apparel line could prove to be divisive

This special capsule is just part of adidas’ comitment to innovate in the area of sustainability until it reaches its goal to use only recycled polyester in all of its products by 2024. The products featured include polos, layering pieces and shorts.

Adidas Primeblue 2

PRIMEBLUE is adidas’ high-performance recycled material that’s made in part with Parley Ocean Plastic. These plastics were intercepted from beaches, coastal communities and shorelines, preventing them from polluting the oceans.

• Get your hands on THAT adidas hoodie

Every day, the equivalent of 1440 bin lorries of plastic waste enter the oceans, so this is one small way adidas can keep some waste out of the oceans and use it for a good purpose.

• adidas ZG21 – FIRST LOOK!

For apparel products to be considered PRIMEBLUE, they must meet a minimum standard of 40 percent recycled content overall. The products in this range, however, have a minimum of 95 percent, with a majority being made with 100 percent recycled polyester.

Select polos from this line will also be worn by Dustin Johnson and Xander Schauffele at the US Open next week.

• The adidas Solarthon is built for all day comfort

“Our goals are ambitious to eliminate all virgin polyester from our line, but this offering shows just how close we are to getting there,” said Shaun Madigan, director of global apparel, adidas Golf.

Adidas Primeblue 3

He added: “We pushed ourselves in new ways with design and materials development to bring this apparel to life. We know golfers around the world will appreciate the performance features, but they will also feel good about buying a product that in a small way saves our oceans from plastic waste.”

More info: adidas.co.uk

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
HOW TO WARM UP FOR A ROUND OF GOLF LIKE A TOUR PRO
David Law
play button
THESE TROLLEYS MAKE GOLF MORE FUN!
Stewart Golf
play button
REVIEW - Are these Cobra putters the best that money can buy?
Cobra
play button
THE DIFFERENCE BETWEEN FOURSOMES & FOURBALL… and how to play them
Foursomes
See all videos right arrow

Golf News

Rory McIlory to tee it up at Scottish Open
Home delights for sensational Stewart on Get Back To Golf Tour
Darren Clarke launches CBD range
Earlston golfer taking on 100 holes today
Notable names WD from Olympics

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
A straighter takeaway leads to greater consistency
Watch
play button
How to keep your swing on plane
Callaway
play button
Move the ball further forward in your stance
Watch
play button
Denis Pugh’s power secrets
Watch
See all videos right arrow