Callaway’s Apparel women’s range offers on-course and off-course fashion appeal

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By Lewis Fraser Published: 8 March 2024 | Updated: 11 March 2024
min read

Summer is on its way, so it's time for your wardrobe to reflect that.

Who is it for?

Golfers who want bright patterns in their wardrobe in 2024.

bunkered rating

PROS

  • A wide variety of pieces
  • It's certainly an eye-catching range, so you'll stand out
  • A lot of this can be worn all year round

CONS

  • The floral patterns might be too much for some

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Callaway Apparel women’s range 2024

Summer might be a while away, but you can prepare for the warm weather with this range from Callaway Apparel.

The First Look

We love a bit of eye-catching apparel at bunkered, and this certainly fits that bill. As you can see there’s plenty of floral patterns on offer, so if that’s what you want in your wardrobe, then you’re in luck. Let’s take a closer look at the details.

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The Tech

Here’s what Callaway has to say about the Callaway Apparel Women’s range.

The SS24 print and design direction has been influenced by combining natural and artificial motifs to create beautiful eye-catching statements. Butterflies, flowers, birds and textures have been used as inspiration, and converted to bold and striking visual patterns on each garment.

Geometrics are updated with playful, overlapping shape-effects, while florals have a refreshing appeal of abstract form or the use of Callaway Chev logo detailing.

For SS24, Callaway Apparel continues to expand its popular dress offering by updating classic styles with the addition of Chev trademark seams and details, as well as new print options.

A new fabric update also debuts in the Sun Protection category with the introduction of an all-new nylon/elastane texture with cooling properties, which is ultrasoft to the touch. Updated bottoms have also been added to the SS24 range, including a new perforated Chev Logo Skort and a new asymmetrical Colour Block Skort. A new, super-lightweight, four-way stretch pull-on trouser has also been introduced.

• Want to see the men’s range? Click here

Delivered to retail in three drops, the first delivery has a calming effect, thanks to the inclusion of soft pastels colours like Party Pink and Pale Iris. The addition of Papaya creates a serene yet upbeat mood within this assortment.

The palette in the second delivery features playful hues like Firelight and Pink Peacock, evoking a sense of joy. The third delivery is confident and impactful and stimulates the senses with use of Vivid Blue, Pink Lemonade, and Yellow Plum, all grounded in Caviar Black and Bright White for a bold contrast.

“Our women’s collections continue to go from strength-to-strength at retail and SS24, with its carefully-considered accents and fine detailing, is no exception. It’s a product line rich with bold patterns and strong colour palettes and features a host of leading fabric technologies and innovations within its DNA.”

– Helen Willsmer (Brand Director, Callaway Apparel)

The bunkered Verdict

As you can see, these are all pretty colourful pieces and I’m a fan of that. There’s not much worse than a range of golf clothing that is boring and dull, and this is the opposite. Callaway rightly describe this as ‘feminine,’ which won’t be everyone’s taste on the course, but

The Details

RRP: Birdie/Eagle Printed Sun Protection is £65 (Other pieces vary)

On-Sale: 7 March 2024

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Lewis Fraser As bunkered’s Performance Editor, Lewis oversees the content that’s designed to make you a better player. From the latest gear to tuition, nutrition, strategy and more, he’s the man. A graduate of the University of Stirling, Lewis joined bunkered in 2021. Formerly a caddie at Castle Stuart Golf Links, he is a member of Bathgate Golf Club where he plays off four.

Performance Editor

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