Golf Pride introduces new Tour Velvet Plus4 grip

Golf Pride Plus 4 1

If you are looking for new grips for your clubs for the start of the new season then the all-new Tour Velvet Plus4 might be the ones for you.

For the first time, Golf Pride has decided to incorporate its brilliant Plus4 technology into the Tour Velvet line, the most popular grip on tour.

The brand is confident that these grips will help to improve your consistency and increase your power.

• REVIEW - Consistency guaranteed with Golf Pride Align

Golf Pride Plus 4 2

More than 90% of tour players build up their grip to promote lighter grip pressure and generate more power.

The Tour Velvet Plus4 grips simulate the feel of four-layers of extra tape build-up, creating a larger lower-hand profile that is preferred by tour players.

• 2018 Driving Distance Report - The results are in...

That larger feel and reduced taper encourages lighter grip pressure, promoting less tension in the hands and creating more fluidity and power throughout the swing.

In addition to the larger lower-hand profile, the re-engineered grip optimises high-performance materials while maintaining the iconic Tour Velvet feel.

Golf Pride Plus 4 3

The grip maintains the recognised plus-sign texture with an increased dimple-to-surface ratio creating additional traction and enhanced durability, as well as helping to pull moisture away from surface to help you grip the club in wet condition.

• Galvin Green unveils 2019 EDGE collection

“More than 80% of tour players trust their games to Golf Pride, so we understand the preferences of the best players in the world better than anyone,” said Golf Pride product manager, Bruce Miller.

• WITB - Check out Justin Rose's Honma clubs

“Hands down, the preferred grip that tour players choose to play is the Tour Velvet. We have taken the most popular grip on tour over the last two decades and tweaked it slightly based off insights from professionals on how they are customising their performance equipment.

"Now, all players can benefit from this design, while maintaining the trusted feel and performance they’re accustomed to in the Tour Velvet grip.”

Available: March 1

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
CALLAWAY MAVRIK DRIVERS - Should one of these be your new driver?
Callaway
play button
MAVRIK vs EPIC FLASH – Is Callaway’s new driver longer???
Callaway
play button
REVIEW – TAYLORMADE SIM vs SIM MAX
TaylorMade
play button
NEW TAYLORMADE SIM DRIVERS – Why you NEED to try them
TaylorMade
See all videos right arrow

Golf News

WATCH – The best hole-in-one you’ll ever see!
David Scott "excited" to take the reins at Dumbarnie Links
Report: Cameron Smith warned by PGA Tour over Reed comments
Brooks Koepka has PERFECT response to DeChambeau jibe
WATCH - Rickie Fowler surprises golfers as "Undercover Caddie"

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
REVIEW - Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick Fault 'n' Fixes See all videos right arrow

play button
How to get your takeaway on plane
Watch
play button
How to play more consistent golf
Watch
play button
A quick drill from Denis Pugh that will help your game
Watch
play button
Denis Pugh’s power secrets
Watch
See all videos right arrow