Golf Pride introduces new Tour Velvet Plus4 grip

Golf Pride Plus 4 1

If you are looking for new grips for your clubs for the start of the new season then the all-new Tour Velvet Plus4 might be the ones for you.

For the first time, Golf Pride has decided to incorporate its brilliant Plus4 technology into the Tour Velvet line, the most popular grip on tour.

The brand is confident that these grips will help to improve your consistency and increase your power.

• REVIEW - Consistency guaranteed with Golf Pride Align

Golf Pride Plus 4 2

More than 90% of tour players build up their grip to promote lighter grip pressure and generate more power.

The Tour Velvet Plus4 grips simulate the feel of four-layers of extra tape build-up, creating a larger lower-hand profile that is preferred by tour players.

• 2018 Driving Distance Report - The results are in...

That larger feel and reduced taper encourages lighter grip pressure, promoting less tension in the hands and creating more fluidity and power throughout the swing.

In addition to the larger lower-hand profile, the re-engineered grip optimises high-performance materials while maintaining the iconic Tour Velvet feel.

Golf Pride Plus 4 3

The grip maintains the recognised plus-sign texture with an increased dimple-to-surface ratio creating additional traction and enhanced durability, as well as helping to pull moisture away from surface to help you grip the club in wet condition.

• Galvin Green unveils 2019 EDGE collection

“More than 80% of tour players trust their games to Golf Pride, so we understand the preferences of the best players in the world better than anyone,” said Golf Pride product manager, Bruce Miller.

• WITB - Check out Justin Rose's Honma clubs

“Hands down, the preferred grip that tour players choose to play is the Tour Velvet. We have taken the most popular grip on tour over the last two decades and tweaked it slightly based off insights from professionals on how they are customising their performance equipment.

"Now, all players can benefit from this design, while maintaining the trusted feel and performance they’re accustomed to in the Tour Velvet grip.”

Available: March 1

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
Motocaddy S1 & Pro-Series REVIEW & GIVEAWAY
Motocaddy
play button
MASTER YOUR SHORT GAME (Epic Mission EP 5)
Epic Mission
play button
REVIEWED! TAYLORMADE 2019 P790 IRONS!
TaylorMade
play button
FIRST REVIEW! TITLEIST T-SERIES IRONS!
Titleist
See all videos right arrow

Golf News

Tiger Woods’ girlfriend has wrongful death case dismissed
Poulter opens stunning new £15m course
How Team USA are getting over their Solheim heartache
Hovland equals sensational PGA Tour record
UK governing bodies to adopt new handicap system

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
REVIEW - Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick Fault 'n' Fixes See all videos right arrow

play button
A quick drill from Denis Pugh that will help your game
Watch
play button
Good fundamentals are key to a good golf swing
Watch
play button
Why you need to address the ball with a square clubface
Watch
play button
How to stop hooking the ball
Callaway
See all videos right arrow