Loro Piana: The new name at the Ryder Cup

2016 09 Loro Piana 1

Next week’s Ryder Cup won’t just mark the debut of six new faces on the European team, it will also be a first appearance in the match for Loro Piana.

The Italian clothing brand will kit out Darren Clarke’s side, taking over from Glenmuir as the ‘official supplier’ to the European team for the next two matches. Glenmuir had clothed the team for 14 successive matches stretching back to 1987 before the association came to what the Glenmuir MD Mikhel Ruia described as ‘a natural end’ following the 2014 match at Gleneagles, just 60 miles from the company’s Lanark base.

That left the door ajar for a new clothing supplier, with Loro Piana announced as Glenmuir’s successor ahead of the French Open this summer.

Loro Piana 2 Loro Piana's Antoine Arnault, European Ryder Cup captain Darren Clarke, and Pascal Grizot, president of Ryder Cup France, unveiling Loro Piana as Europe's new official clothing supplier earlier this summer

Based in the Sesia Valley in the Piedmont region of north-west Italy, at the foot of the Alps, Loro Piana was founded on April 4, 1924, by Pietro Loro Piana. It remained a family-run business until 2013 when it became part of the French multi-national luxury goods conglomerate, LVMH, headquartered in Paris.

All of its clothing is made in Italy from ‘the best and finest raw materials in the world… and clearly express the timelessness and understated elegance of a certain Italian lifestyle’.

If you’re wondering why you haven’t heard of the brand before now, it’s probably because it hasn’t got that large a profile in the golfing world, certainly not compared with the likes of Nike, adidas and Under Armour, or even the likes of Ralph Lauren or Hugo Boss.

All that, though, could change with next week’s Ryder Cup match at Hazeltine.
Loro Piana 3

Speaking to bunkered.co.uk, company chairman Antoine Arnault said: “We already produce a line of golf clothing and accessories for leisure time, but this collaboration with the Ryder Cup’s European team is exciting.

“We decided to marry our profound knowledge of technical fabrics with something that looks fresh and stylish on the course - without relinquishing Loro Piana’s signature exceptional quality, of course!”

Negotiations for Loro Piana to replace Glenmuir began in July 2015 before the company got the ‘green light’ that September. It subsequently set to work on designs for the team, which were finalised at the start of this year.

Loro Piana 4

“Supplying the European team as a whole is very important to us,” added Arnault. “We are all about that team spirit mentality, the singular involvement of all parts moving together.”

He added that European captain Darren Clarke had been very involved in the design of his team’s outfits. “He was extremely clear from the very beginning on what he wanted,” said Arnault. “Something clean, beautiful and very Italian.”

The company plans to roll out a range of clothing developed from its Ryder Cup line at the beginning of 2017. “All of our styles are classically elegant, all tone on tone, yet also waterproof and wind resistant,” added Arnault. “The quest for beauty and uncompromising quality through excellent craftsmanship has also been our philosophy.

“We target golfers that appreciate and recognise our quality. Our excellence is all in the details. All in all, these are quite different from golf items normally available on the market.”

Loro Piana: Find out more

For more information on Loro Piana – the new official clothing supplier to the European Ryder Cup team – log-on to loropiana.com

Share this Article

twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
2022 Driver Test | Which one is going in my bag?
play button
The most powerful PING irons ever? | PING i525 review
play button
I'll be using the Vokey SM9 wedges... and you should too
play button
The driver that has it all? | COBRA LTDx drivers REVIEWED!
See all videos right arrow

Golf News

DP World Tour chief issues scathing response to LIV legal threat
Reports: LIV stars threaten DP World Tour with legal action
Will Zalatoris addresses LIV speculation
LIV Golf responds to 9/11 protests
Reports: 9/11 families “removed” ahead of LIV Golf event

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
More shoulder turn means more power
play button
Maintaining a strong dynamic loft at impact
play button
A more upright posture for more consistency
play button
Use your hands less during the golf swing
See all videos right arrow