Penfold Golf unveils updated Heart golf ball

Penfold Hearts James Bond 1

The once eminent brand of Penfold has released an updated version of its most famous product, the Penfold Heart golf ball.

Albert Ernest Penfold founded Penfold golf 93 years ago. He resigned from his position designing golf balls for Dunlop so he could go into business for himself, with the ambition of creating the finest performance golf equipment.

The company’s golf balls were an instant hit, selling well both in the UK and abroad.

On February 17, 1941, Albert was on his way back to the UK from a business trip in the United States when he was lost at sea aboard the MV Siamese Prince, after it was torpedoed by a German U-Boat off the coast of Ireland.

Despite the devastating loss of its founder, the company continued to prosper in the post-war years.

• REVIEW: Titleist TSi drivers are game changers

Its biggest success was as a result of a certain fictitious secret agent playing the brand’s signature ‘Heart’ golf ball on the silver screen.

We’re talking, of course, about the famous scene in the movie Goldfinger where Sean Connery's James Bond outwits his villainous opponent on the 18th green to win their high stakes match

James Bond Penfold

The movie’s 1964 release and suave Bond endorsement ignited huge demand for the Penfold balls across the globe. It was to be an early example of the power of Bond product placement.

• Gleneagles to host 2022 Senior Open

Although the brand’s popularity has waned since the swinging sixties, it is still on the go today, selling classically styled golf apparel, and, it has just unveiled an all-new version of the iconic Heart ball.

Penfold Balls 4

This updated model for 2020 is a 3-piece construction that Penfold claims delivers both longer distance and softer feel.

• Wilson Staff Model CB irons - FIRST LOOK!

The large Dynamic Core is a rubber compound that provides high resilience at impact to boost your distance off the tee.

Penfold Balls 2

The middle layer is crafted from a Dupont Ionomer resin compound to enhance feel and performance around the greens, while the cover boasts a 332 multi-sized dimple design to produce the high launch angle and high flying trajectory.

• Callaway Apex MB irons – FIRST LOOK!

The new Procyber cover material is a very thin and soft Ionomer resin, with Penfold claiming this delivers more greenside spin and control, along with vastly improved durability.

If you fancy playing with James Bond’s balls, so to speak, a box of a dozen will set you back £25.

More info:  penfoldgolf.uk

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
HAS PING MADE ITS BEST EVER GAME IMPROVEMENT IRON? - G425 vs G410 vs G400
Ping
play button
ARE THESE DRIVERS REALLY BETTER THAN EVER BEFORE? – TaylorMade SIM2 driver review
TaylorMade
play button
IS THIS THE FASTEST DRIVER WE’VE EVER TESTED??? - Callaway Epic Speed, MAX & MAX LS review
Callaway
play button
HAS COBRA CREATED THE PERFECT DRIVER??? - COBRA RADSPEED review
Cobra
See all videos right arrow

Golf News

Introducing 'Angry Golfers' - The European Tour's latest masterpiece
New coach but no equipment deal for former world No.1
"It's not right" - Tour pro hits out at English golf ban
Buying or selling golf gear? Check out golfclubs4cash.com
Ryder Cup star reveals he is set to skip Scottish Open

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Denis Pugh’s tips for swinging on plane
Watch
play button
The correct grip will make your swing more consistent
Watch
play button
Get your swing on a better plane
Watch
play button
Get the basics right
Watch
See all videos right arrow