Old Tom Gin 1821 has added LET star Carly Booth to its growing team of dedicated ‘Brand Champions’ and advisors.
Recently confirmed as a supplier of all gin and gin-based cocktails for the 2023 Ryder Cup, Old Tom 1821 plans to utilise Booth’s personal network, specialised knowledge and experience within the industry to help increase brand awareness in the build-up to the match at Marco Simone Golf & Country Club and beyond.
The ounder of Old Tom Gin 1821, Giorgio Cozzolino, explained: “Created in St Andrews and distilled using the finest Sicilian ingredients, Old Tom Gin 1821 represents a harmonious marriage between my Italian roots and my love for the Scottish town, where I have lived for the last six years.
“Although our upcoming involvement with the Ryder Cup in 2023 has meant Old Tom Gin 1821 has gained credibility within the high-end drinks market, we are keen to work alongside a number of influential individuals to help drive awareness and accessibility of the brand on an ongoing basis.
“Carly is an extremely talented young golfer who is full of ambition, energy and charisma. Her extensive experience and multiple accomplishments throughout her ongoing golfing career make her the ideal ‘Brand Champion’ for Old Tom Gin 1821, whilst her Scottish roots mean she boasts a unique personal connection to the brand. We couldn’t be happier to welcome Carly to the team and we look forward to kicking things off.”
Three-time Ladies European Tour winner Booth added: “I am humbled to be part of the Old Tom Gin 1821 team for what will be a great duo. I look forward to building a positive and successful future together.
Booth joins seasoned professional golfer Gary Evans who was announced as Old Tom Gin’s first ‘Brand Champion’ just a few weeks ago.
Having already taken the ‘Super Premium’ drinks category by storm, Old Tom Gin 1821 holds a long-term vision to become the gin brand of choice for consumers at prestigious venues and iconic sporting events worldwide, affirmed by its official partnership with the Ryder Cup in 2023.
Bottled at 43% ABV, Old Tom Gin 1821 has an RSP of £180.00 per 70cl bottle and is available to purchase via the brand’s dedicated eCommerce store.