Iconic Adams Idea range makes return

It’s official! Adams Golf is back.

In a nod to the iconic Idea range, the brand has unveiled a range of gear with the same name, and it looks pretty nice. 

After teasing the release in recent days, the iconic brand, which is under the TaylorMade umbrella, has launched a line-up that includes full package sets and apparel.

• Paige Spiranac blasts “sexist” PGA Tour star

• USGA denies Talor Gooch US Open claims

The range includes a driver, fairway woods, hybrids, irons, wedges and a choice of putters. As well as that, there’s hats, bags, towels and even an umbrella on offer from the brand that’s had a storied history. 

You’ll probably be aware of the Adams Tight Lies range, which was revitalised back in 2020. Since then, there’s been no news on new gear from the brand, until now.  

Adams is built for play. 💯

Say hello to the new Idea family of Drivers, Fairways, Irons, Wedges and, of course, Hybrids. We’ve even got a new line of Idea putters to keep you smiling from tee-to-green.

Shop now: https://t.co/GmqyMn7aqR pic.twitter.com/VQJkEu1r9T

— Adams Golf (@AdamsGolf) May 1, 2023

While we might not see tour pros gaming these clubs, such was the case in the past, they do look like good quality, fairly priced options for those who are pretty serious about their game, without wanting to break the bank.  

Here’s a quick rundown on what each club is offering.

Adams Idea driver

Forgiveness, distance and adjustability is what Adams say this will offer. It comes with a velocity slot behind the face, designed to keep ball speeds up, particularly on off-centre hits. As well as that, with a loft sleeve with four degrees of adjustability, it’s got plenty of room to manoeuvre.

Adams Idea fairway wood 

Described as a “hit-it-off-the-deck machine” this looks quality. Low profile with a high MOI design, it’s going to get the ball in the air without too much hassle. Another bit of kit with the velocity slot, this looks the business.

Adams Idea hybrid

A nod to the iconic Tight Lies range, this is likely to attract a lot of attention. They say this will change the game in the same way as previous Adams hybrids.

Adams Idea irons 

They say these irons will help get the ball in the air, but they look pretty good doing it too. They’re by no means a game improvement club, but aren’t going to be impossible to hit either.

Adams Idea wedges

With lofts all the way up to 64°, Adams Idea wedges look very forgiving, while Adams say the spin from these will make the ball dance on the green. 

• Callaway launches new Big Bertha line

• TaylorMade unveils BRNR Mini Driver

Adams Idea putters

With the Mission putter and Prospect putter, there’s two options here, both of which come with C-Groove milled faces. It’s a tried and tested design, with Matt Fitzpatrick recently using a putter that looks very similar to these to win the US Open.

For more on the new release, head to AdamsGolf.com.

Lewis Fraser As bunkered’s Performance Editor, Lewis oversees the content that’s designed to make you a better player. From the latest gear to tuition, nutrition, strategy and more, he’s the man. A graduate of the University of Stirling, Lewis joined bunkered in 2021. Formerly a caddie at Castle Stuart Golf Links, he is a member of Bathgate Golf Club where he plays off four.

Performance Editor