Joint venture has rescued LET says CEO

Let Flag

The move from the LPGA and Ladies European Tour to operate as a 50-50 joint venture, has allowed the LET to “continue playing” says CEO Alexandra Armas. 

The two tours merged back in January 2020, just months before the COVID-19 pandemic hit.

CEO Armas, who assumed her role at the same time as the joint venture materialised, believes that the timing of the move has been crucial to securing the LET’s future.

• Check out this $47 MILLION Pebble Beach mansion

• DeChambeau says he "doesn't need" vaccine

“If the merge hadn’t happened when it did, I would say that, potentially we wouldn’t be playing,” Armas told bunkered.co.uk. “The level of resource that was required to play though COVID-19 is a completely added layer. 

“The management at the time might have found a way forward but it would have been a lot harder battle to try and survive on our  own. The joint venture couldn’t have come at a better time. 

"We definitely wouldn’t be in the position we are now, with the progress we are making, if it wasn’t for the LPGA.”

• Scottish Open to join the PGA Tour from next year

• Could Rory Sabbatini play in the Ryder Cup?

Even though COVID-19 has thrown up numerous challenges for the joint venture, Armas is delighted with the way it is operating.

“We are stronger and I just see this partnership getting closer going into the future,” she added. “A year and a half in, even through the pandemic, the players are seeing how the tour has developed, how their playing opportunities have grown independent of the LPGA.”

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
2022 Driver Test | Which one is going in my bag?
Drivers
play button
The most powerful PING irons ever? | PING i525 review
Ping
play button
I'll be using the Vokey SM9 wedges... and you should too
Titleist
play button
The driver that has it all? | COBRA LTDx drivers REVIEWED!
Cobra
See all videos right arrow

Golf News

Rory McIlroy hails verdict in “personal” LIV Golf battle
Richie Ramsay lifts lid on hilarious Tiger Woods story
PGA Tour predicts HUGE prize money increase
Gary Player’s son responds to "simply not true” auction claims
OWGR: The new Official World Golf Ranking system explained

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Generate power with a good hip and shoulder turn
Watch
play button
Get more width in your backswing
Watch
play button
How to play better golf after a hip replacement
Watch
play button
Fix your grip with Denis Pugh
Watch
See all videos right arrow