Joint venture has rescued LET says CEO

Let Flag

The move from the LPGA and Ladies European Tour to operate as a 50-50 joint venture, has allowed the LET to “continue playing” says CEO Alexandra Armas. 

The two tours merged back in January 2020, just months before the COVID-19 pandemic hit.

CEO Armas, who assumed her role at the same time as the joint venture materialised, believes that the timing of the move has been crucial to securing the LET’s future.

• Check out this $47 MILLION Pebble Beach mansion

• DeChambeau says he "doesn't need" vaccine

“If the merge hadn’t happened when it did, I would say that, potentially we wouldn’t be playing,” Armas told bunkered.co.uk. “The level of resource that was required to play though COVID-19 is a completely added layer. 

“The management at the time might have found a way forward but it would have been a lot harder battle to try and survive on our  own. The joint venture couldn’t have come at a better time. 

"We definitely wouldn’t be in the position we are now, with the progress we are making, if it wasn’t for the LPGA.”

• Scottish Open to join the PGA Tour from next year

• Could Rory Sabbatini play in the Ryder Cup?

Even though COVID-19 has thrown up numerous challenges for the joint venture, Armas is delighted with the way it is operating.

“We are stronger and I just see this partnership getting closer going into the future,” she added. “A year and a half in, even through the pandemic, the players are seeing how the tour has developed, how their playing opportunities have grown independent of the LPGA.”

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
The driver that has it all? | COBRA LTDx drivers REVIEWED!
Cobra
play button
TaylorMade Stealth vs Callaway Rogue ST | 2022 DRIVER BATTLE
Drivers
play button
Is this red carbon face faster? | TaylorMade Stealth driver REVIEWED!
TaylorMade
play button
"I cannot find fault with it!" - Callaway Rogue ST driver REVIEWED!
Callaway
See all videos right arrow

Golf News

Ian Woosnam: Welsh legend calls time on Masters career
Colin Montgomerie: Big hitters could mean “the end” for Opens at St Andrews
Tyrrell Hatton: Ryder Cup star admits to "lack of motivation"
Rory McIlroy reveals he has ditched distance quest
Saudi International ‘Bryson-proofs’ range as DeChambeau makes distance promise

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Get your takeaway on the correct plane
Watch
play button
How to stop topping the ball
Watch
play button
The correct posture is the key to consistency
Watch
play button
Get your takeaway right
Watch
See all videos right arrow