EXCLUSIVE

LET pro: Ams learn 'so much more' from women

Lydia Hall

Ladies European Tour pro Lydia Hall has bemoaned the lack of exposure the women’s game gets and believes amateurs learn far more from watching the world’s best female players.

Hall, whose sole win on Europe’s top tier came at the 2012 ISPS Handa Ladies British Masters, spoke to bunkered.co.uk following a difficult year for the LET, which included the cancellation of five events for a schedule comprising just 13 and also the departure of chief executive Ivan Khodakbakhsh.

And, while there is cautious optimism surrounding the 2018 schedule, the 30-year-old says the wider issue is that they don’t get enough exposure in order to attract big-money sponsors.

“We don’t get enough air time on TV,” said Hall. “On a personal note, it’s been tough for me to get individual sponsors for the past ten years so I can only imagine how tough it’s been for the Ladies European Tour to get a prize fund of even €300,000-€350,000 – let alone what I’d need as an individual.”

Lydia Hall1

Hall continued by saying that there seems to be a misconception about women’s golf and, when amateurs tee it up alongside them in pro-ams, they are usually taken aback by what they see up close.

“They [fans] are surprised when they see how good we are in pro-ams because they don’t see enough of us,” she added.

“They’re not surprised by a guy hitting it 320 yards because they see it all the time on TV and that’s the down side of the women’s game at the moment – we don’t have enough exposure. It’s not 50/50 exposure.

“Every single pro-am I play in, the feedback I get is that they prefer playing with women because it’s more relative, achievable and realistic and, as a result, they learn so much more.”

Pro Am

In Europe, which saw just four regular season events last year, Hall says the competition for sponsors is only increasing with the growth of satellite tours.

“It’s not just the men’s tour and the women’s tour, there’s the Access Series, Challenge Tour, EuroPro Tour, MENA Tour, Alps Tour – so many golf events that federations in countries can only put on a certain amount.

“Unfortunately, we don’t seem to come second or third in that priority of listings. It’s difficult times and hopefully that can change.”

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
FOUR GOLF LESSONS WITH STEVE JOHNSTON – BIG CHANGES! (Epic Mission EP 7)
Epic Mission
play button
A ROUND WITH MARC WARREN (Epic Mission EP 6)
Epic Mission
play button
Motocaddy S1 & Pro-Series REVIEW & GIVEAWAY
Motocaddy
play button
MASTER YOUR SHORT GAME (Epic Mission EP 5)
Epic Mission
See all videos right arrow

Golf News

Patrick Reed's caddie sent home from Presidents Cup after "punching fan"
"Scottish golf's problem? Every day is Black Friday"
EXCLUSIVE Clubs object to Scottish Golf systems "monopoly"
Thorbjorn Olesen enters plea in sexual assault case
Tommy Gainey shoots 66 days after prostitution arrest

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
REVIEW - Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick Fault 'n' Fixes See all videos right arrow

play button
Don’t shift your weight off the ball
Watch
play button
Don’t take the club away to the inside
Watch
play button
Don’t shorten your swing says Denis Pugh
Watch
play button
Stay on top of the golf ball
Watch
See all videos right arrow