Study: New data reveals massive UK golf boom

Golf Balls

New data has revealed that the UK golf industry has experienced an incredible boost in participation in the aftermath of stringent lockdown measures.

A report from BRS Golf has revealed that, with the reopening of clubs across the entire UK for the first time in more than three months, golf has experienced another soar in demand.

Since March, six-and-a-half million rounds of golf have been booked by members and visitors via BRS Golf since restrictions were eased.

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Over four million member and visitor rounds were booked in April alone, representing a 60% increase on rounds booked in April 2019 and outstrips the demand seen in May 2020, when almost four million rounds were booked. 

As a result of many UK golf clubs being forced to close in April 2020, BRS Golf has compared its data for this year with April 2019.

The study also highlighted that in March this year, members and visitors across the UK booked a combined total of more than two-and-a-half million rounds through BRS Golf technology – a 19% increase on rounds booked in March 2019 – despite the fact that many clubs were closed for the majority of the month.

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The company’s tee time distribution platform, GolfNow, recorded its busiest day since May 2020 on March 29 as England emerged from lockdown. More than 13,000 users visited the site in a single day, with 5,000 rounds of golf booked on that date – an 80% increase in bookings compared with the same date in 2019.

GolfNow also reported a record-breaking month in April with over 17,500 app downloads and 76,000 rounds booked, generating over £1.8million in revenue for course partners. This represents a 77% increase in rounds booked versus April 2019 and a 108% increase in booking value.

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