How did the Titleist Pro V1 get its name?

Titleist Pro V1 Main1

In golf, there are few ‘brands within a brand’ to rival the Titleist Pro V1.

Think about it. When you ask your playing partner what ball they’re playing, they never say ‘Titleist Pro V1’, do they? It’s just ‘Pro V1’. That’s umbrella branding at its finest.

But how, exactly, did the good folks at Titleist come up with the name for their groundbreaking, game-changing ball? What’s the significance of the ‘Pro’, the ‘V’ or even the ‘1’? What does it all mean?

Well, according to Bill Morgan, the Senior Vice President for Titleist Golf Ball R&D, it doesn’t really mean anything and, instead, happened out of necessity rather than by design.

FIRST LOOK - The Titleist Tour Soft golf ball, new for 2018

“We didn't know what to call it,” Morgan is on record as saying. “The leading tour-played ball at the time was the Titleist Professional. We were coming up to the USGA deadline for getting balls on the conforming list, so I just put an interim stamp on for submission and I figured we would work out what to officially call it later.

“I wrote Pro for Professional, V for the ‘Veneer Project’ that it was called in R&D, and the number 1. I absolutely thought we would change the name but the players said they loved it - so it stuck.”

There you have it: simple but effective.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
I TEST JON RAHM’S NEW IRONS! – Callaway Apex TCB review
Callaway
play button
Top 5 tips to help you conquer the MENTAL game
mental game
play button
PUTTER BATTLE! – Three of the best 2021 models compared
taylormade putters 2021
play button
STABLEFORD - HOW DOES IT WORK?
Stableford
See all videos right arrow

Golf News

Dustin Johnson an injury doubt for US PGA Championship
THE BUNKERED GOLF PODCAST
Rory McIlroy proves that power beats accuracy
Rory McIlroy "relieved" to return to winning ways
WATCH: Adare Manor makes significant course improvements

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
A bad grip will lead to bad swings
Watch
play button
Start your takeaway wider
Callaway
A simple takeaway drill from Denis Pugh
Watch
play button
Strike down on the ball for more consistency
Watch
See all videos right arrow