Sign up for our daily newsletter
Latest news, reviews, analysis and opinion, plus unmissable deals for bunkered subscriptions, events, and our commercial partners.
• Three new drivers have been introduced by Cobra
• The range is headlined by the new Cobra Connect system
• You can now track your driving stats on your phone
The new Cobra King drivers have landed for 2017 with an exciting new feature designed to make it ‘the smartest’ driver on the market.
For the first time, the brand’s drivers boast the Cobra Connect system, which has been developed with Arccos and allows you to automatically track the distance and accuracy of every drive.
Available in the new range, the Cobra Connect system sits in the butt end of the club. It can simply be paired with the free Arccos Driver smartphone app to give your driver performance data, as well as access to GPS rangefinder distances for 40,000 courses and the opportunity to compete in the ‘King of the Hole’ virtual long drive competition.
Read more – Cobra King 2017 fairways and hybrids land
So, how does it work on the course? Well, the Cobra Connect system communicates at shot impact with your smartphone, which needs to be carried in your front pocket.
It then uses Cobra’s own shot detection algorithm and sensors on your smartphone to work out where you hit your second shot from. This allows it to calculate driving distance and accuracy in real time.
After your round, you can review your driving performance, track your stats for improvements and even share pictures, longest drives and key stats with your friends.
Read more – Cobra King F7 irons unleashed
While that technology alone may already have you reaching for your wallet, the new Cobra King F7 and F7+ drivers are just as impressive.
The Cobra King F7 arrives with a bigger face and a profile that looks larger when you sit the driver behind the ball at address.
Read more – Cobra King Oversized irons set for 2017
Distance, forgiveness and speed across the face are the three key characteristics Cobra says the King F7 offers and it also comes with an improved adjustable weight system.
With three settings in the front, back and heel positions, it allows you to choose between three differing ball flights – low, high and draw.
By placing the heavier 12g weight in the front position, it gives a lower, more penetrating ball flight with less spin and more roll to max out your distance.
Read more – Bryson DeChambeau set for irons switch
When the heavier weight is placed in the back position, it gives a higher flight with added spin to improve both carry distance and forgiveness.
The heel is the final option for the weight and it works to reduce spin and give straighter drives for those who struggle with a slice.
Read more – Cobra Golf introduce Max family
The Cobra King F7+ driver, meanwhile, is targeted more towards the better player with a smaller head and lower loft range.
It features much of the same technology as the standard F7, including the three adjustable weight settings, but offers a lower spinning option.
Read more – Cobra King F7 One Length irons revealed
The Cobra King LTD Black driver rounds off the new models that will be equipped with the new Cobra Connect system and continues with the same technology found in the original Cobra King LTD.
Cobra King 2017 drivers – specs, pricing and availability
Cobra King F7
Lofts Eight loft settings (9˚, 9.5˚, 9.5˚D, 10.5˚, 10.5˚D, 11.5˚, 11.5˚D, 12˚)
Shaft Fujikura Pro 60 (L, R, S, X)
Colours Black, Blue, Silver
Grip Lamkin REL (Connect Black)
Price £279
Available January 27, 2017
Cobra King F7+
Lofts Eight lofts settings (8˚, 8.5˚, 8.5˚D, 9˚, 9.5˚D, 10˚, 10.5˚D, 11˚)
Shaft Fujikura Pro XLR8 61
Colours Black, Blue
Grip Lamkin REL (Connect Black)
Price £299
Available January 27, 2017
Cobra King LTD Black
Lofts Eight loft settings (9˚, 9.5˚, 9.5˚D, 10.5˚, 10.5˚D, 11.5˚, 11.5˚D, 12˚)
Shaft King LTD Aldila Rogue Black 60
Grip Lamkin REL (Connect Black)
Price £349
Available January 27, 2017
More information cobragolf.co.uk
ALL ABOUT THE OPEN
More Reads

The bunkered Golf Course Guide - Scotland
Now, with bunkered, you can discover the golf courses Scotland has to offer. Trust us, you will not be disappointed.
Find Courses