J.Lindeberg unveils Olympic outfits for USA golfers

J.Lindeberg has unveiled the outfits that will be worn by golfer representing the USA at this year’s Olympic Games in Paris.

The Swedish apparel giant – known for its eye-catching designs and bold patterns – was revealed as the official apparel partner of the US golf team last year.

Now, with just months to go until the 33rd edition of the quadrennial sporting event, it has revealed the uniforms the Americans will be wearing, along with an eye-catching campaign to promote the range.

The USA Golf Collection, which is now being backed by the USA JL Golf Campaign, was released to coincide with the PGA Show in Orlando. It pays homage to the American flag with its red, white and blue colour palette, and has been designed with cutting-edge 3D technology to create “articulated lines that enhance movement”.

The range will feature golf specific attire, such as the brand’s Vent 500 shoes, as well as cardigans and shirts. There is also varsity jackets, pictured above, which certainly catch the eye.

The complete range also incorporates fabrics such as ClimaCool and 37.5 to keep the players cool and comfortable.

Amongst the stand-out items from the collection are printed compression tops for women, half-zip sweaters, hoodies and even varsity jackets.

• Review: The Sounder Golf Bag

“At J.Lindeberg, we believe the ‘Red, White, Blue for Gold’ really embodies what it means to compete for the USA: performance, pride, and pushing limits. Our meticulous designs are made to not only meet the functional demands of golf but to do so with an aesthetic that speaks to the heart of American competitiveness and aspiration. With this campaign, we’re not just outfitting American athletes—we’re also hoping to immerse fans in the games spirit well ahead of the torch lighting in Paris this summer. We aim to create a ripple effect of excitement that travels from our clothes to every individual cheering in the stands or at home.” said Hans-Christian Meyer, CEO of J.Lindeberg.

The collection will also be supported by top American golfers, who will be announced after the launch of the clothing. J.Lindeberg is orchestrating a sequence of culturally impactful events leading up to and during the Paris games. These engagements are designed to amplify the brand’s presence in the golf sphere and celebrate the largest sporting event in the world.

The collection will available to buy from June 3.

American golfers completed a golden double at the most recent Olympic Games in Tokyo.

Delayed until 2021 due to the Covid-19 pandemic, the competition took place in 2021, with Xander Schauffele and Nelly Korda winning gold for the United States.

• What golf shoes does Jason Day wear?

Qualifying for this year’s Paris showdown continues until June 17 for men and June 24 for women.

The 2024 Olympic golf events will be played at Le Golf National, host venue for the 2018 Ryder Cup. The women’s competition will be staged from August 7-10 with the men’s tournament taking place a week earlier, from August 1-4.