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With a range that features shirts, checked trousers, gilets and bucket hats, the latest release from Manors is not a typical golf apparel line. Let’s take a closer look.
Generally, you know what you’re going to get with golf apparel releases, but this is certainly something different.The brand went to Assoufid in Morocoo to shoot the promotional content for the Frontier Collection Volume III and it’s fair to say the results are pretty spectacular.
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That’s all well and good, but what is the kit like? Let’s dive into it.
Here’s what Manors has to say about their new range.
Volume III features an expanded selection of Manors monochromatic colours alongside an addition of key product categories like the Course Short and Quarter Zip Tech Mid Layer. Both demonstrate the brand’s ongoing determination to bring innovation to classic golf wear. The technical quarter zip mid-layer features curved panelling that articulates to support the body’s movement. Strategic seam placements create an upper back panel that curves around the arms, improving athletic performance whilst elevating the look and feel of the garment. The three piece sleeve ergonomically wraps the elbow to support a golfer’s swing.
The brand is also releasing the Caddie Shirt. Inspired by high performance fly fishing garments and the ever faithful style of the caddie, the Caddie Shirt is durable, comfortable and versatile. The full placket ensures the piece can be worn for smart settings, whilst the 4 way stretch fabrics and multiple pockets with snap fastenings stand strong in an elemental test. The Caddie Shirt is a punchy blend of golf culture, boundary pushing course style and performance wear.
“When people from the UK think of great golf they default to Britain, Europe and the US but we wanted to take them further for this collection. Morocco has a thriving industry and it’s the type of place where a golf trip becomes about the new food you try or something you’ve never experienced in your life.” Luke Davies, Creative Director.
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I must say that I wasn’t really aware of Manors golf up until recently. The first time I saw something from them was when the ex-Scotland footballer Steven Fletcher was wearing one of their jackets at the Genesis Scottish Open pro-am, and it stuck in my mind, so they must be doing something right. I really admire what they’re doing in an apparel space that is pretty crowded, with a lot of brands trying to do the same thing. It’s clear to see that the team at Manors want to do things differently.
Would I wear everything in this range on the golf course? Possibly not, but I absolutely love the look of some of it, for example the Organic Course Pullover and the Quarter Tech Zip Mid layer, both new additions for their 2024 line-up. It’s also pretty reasonably priced and there’s some t-shirts that would fit in away from the golf course too.
Certainly a brand trying to do things differently.
On-Sale: Now
RRP: Organic Course Pullover £85, other pieces vary
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