Viktor Hovland signs footwear deal with Puma

Viktor Hovland has signed a footwear deal with Puma, formalising the relationship between the player and the brand.

The Norwegian star has been wearing the Puma Ignite Articulate model for over a year, but that relationship is now set in stone, after the six-time PGA Tour winner signed a deal to wear the brand’s flagship shoes.

“I started wearing Puma shoes because I really liked the style and comfort,” said the 26-year-old.

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“Shoes are critical for me because I use my feet to read greens. I’ve worked closely with the Puma team to build shoes that perform well with AimPoint and are very comfortable.”

Hovland has been wearing the footwear since late 2022, so this deal won’t change anything in his gear set-up.

“We are extremely happy to welcome Viktor to the Puma Golf family,” said Dan Ladd, President of Cobra Puma Golf.

“He’s one of the most talented and charismatic young players in the game and we look forward to a long relationship. Shoes are very important to Viktor because he uses his feet to read greens.

“We have built him shoes that work for AimPoint, but also look and feel great on the course.”

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The Puma Ignite Articulate shoes are designed with exceptional comfort in mind. Puma say that these shoes are constructed for any lie, any stance or any swing on the golf course and are Puma’s most versatile golf shoes.

They feature a slip-on construction, superior cushioning, spikes that support specific golf motions and impressive durability.

If you want to keep up to date on the latest releases of 2024, make sure you check out the bunkered YouTube channel!

Lewis Fraser As bunkered’s Performance Editor, Lewis oversees the content that’s designed to make you a better player. From the latest gear to tuition, nutrition, strategy and more, he’s the man. A graduate of the University of Stirling, Lewis joined bunkered in 2021. Formerly a caddie at Castle Stuart Golf Links, he is a member of Bathgate Golf Club where he plays off four.

Performance Editor