European Tour and PGA Tour announce new "strategic alliance"

European Tour And Pga Tour Copy

The European Tour and PGA Tour have today announced a significant new era for global golf with the announcement of a new strategic alliance.

The landmark agreement will see golf’s two major tours explore all facets of collaboration, working together on strategic commercial opportunities including collaborating on global media rights in certain territories.

This will come through part of an agreement which sees the PGA Tour acquire a minority investment stake in European Tour Productions (ETP), the European Tour’s Media Production company, which produces and distributes content internationally.

• Gordon Sherry shares career regrets

• "It's infuriating!" - Scots course hit by vandals

• England's courses get date for re-opening

The tours will also work in partnership on a number of other areas including global scheduling, prize funds and playing opportunities for the respective memberships. Further details of these areas will be announced in due course.

One element of the partnership which has been confirmed today is the fact that PGA Tour Commissioner Jay Monahan will take a seat on the board of the European Tour.

Listen!

"TIGER WOODS OWES ME MONEY!"

Keith Pelley, the chief executive of the European Tour, said: “This partnership is an historic moment for the game of golf and is a fantastic opportunity for both the European Tour and the PGA Tour to explore ways to come together at the very pinnacle of our sport and work in unison for the benefit of the men’s professional game.

“Today’s announcement is the formalisation of a closer working relationship between the Tours in recent years. It was one which was crystalised earlier this year when both Jay and I were part of the working group containing representatives of the four majors and the LPGA, a group which helped shape the remainder of the golfing calendar for 2020 during unprecedented times.

• WATCH: Pro hits 439-yard bomb at Joburg Open

• Is golf banned under Level 4 in Scotland?

“We shared the challenges of working through a year neither of us could have ever imagined and we found definite synergies in many areas of our respective Tours. That gave us the impetus to move forward together and arrive at this momentous announcement we are making today.”

Jay Monahan, Commissioner of the PGA TOUR, said, “We are thrilled to announce this further strengthening of our partnership with the European Tour, and we look forward to working together for the benefit of the men’s professional game and for golf fans around the world.”                                                                       

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
THE DIFFERENCE BETWEEN FOURSOMES & FOURBALL… and how to play them
Foursomes
play button
I TEST JON RAHM’S NEW IRONS! – Callaway Apex TCB review
Callaway
play button
Top 5 tips to help you conquer the MENTAL game
mental game
play button
PUTTER BATTLE! – Three of the best 2021 models compared
taylormade putters 2021
See all videos right arrow

Golf News

Former champion OUT of US PGA with injury
Mel Reid outlines Solheim Cup ambition
THE BUNKERED GOLF PODCAST
WATCH: Tyrrell Hatton crushes Happy Gilmore shot
Scotland's Craig Howie wins maiden Challenge Tour title

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Hold your finish to improve your discipline
Watch
play button
Let your arms and shoulders work together
Watch
play button
Every swing should start with a good posture
Watch
play button
Strike down on the ball for more consistency
Watch
See all videos right arrow