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You couldn’t possibly have missed it, but if you did, Nike dropped a bombshell on the golf industry last night by saying it would stop producing golf clubs, balls and bags.

The major announcement, released via a statement on the company’s website, said it is to ‘accelerate innovation’ in footwear and apparel and that it ‘will partner with more of the world’s best golfers’.

But how did the social media world react to the news? Firstly, it was broken by ESPN sports business reporter Darren Rovell.

Tour pros and their caddies then weighed in…

Former PGA Tour player Brad Fritsch turned his attention to the workers at Nike…

Other brands jokingly started using Twitter to try and poach Nike staffers…

What about Tiger?

And as for cricket superstar and keen golfer Kevin Pietersen, he feared for the sport’s future and called urgently for a Twenty20 style format for the game…

Nike Golf :: Your thoughts

What did you make of last night’s Nike Golf news? Leave your thoughts in the ‘Comments’ section below.


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