Sign up for our daily newsletter

Want latest news, reviews, analysis, deals, and events, and offers from our commercial partners? We’ve got you.

Former world No.1 Justin has confirmed that he and his equipment sponsor Honma have gone their separate ways.

The announcement comes less than 18 months into what was believed to be a multi-year partnership.

In a statement, the 2013 US Open champion Rose said that both parties felt the time was right to “pursue our own paths”.

“I have enjoyed working with the Honma team and collaborating closely with them to design and develop excellent golf equipment,” added the 39-year-old. “I was able to see first-hand the innovations that the craftsmen at Honma bring to their clubs. I am hopeful that during our time of partnership, we have laid the groundwork for Honma to continue to expand their brand.”

• Where to watch Tiger vs Phil 2.0

• Inside Greg Norman’s $40m Colorado ranch

Speculation over Rose’s status on the Honma staff started in March when he played in the Arnold Palmer Invitational without a single one of the brand’s clubs in his bag. It was reported that his deal included a ten-club agreement.

John Kawaja, the president of Honma Golf North America, added: “We are proud to have been a key part of Justin’s journey to regain his position as world No.1 in early 2019, including a win at the Farmers Insurance Open in his second event with Honma equipment in play.

“For over a year, Justin worked closely with our team to help develop innovative and top­ performing lines of Honma woods and irons. His pursuit of perfection, approach to product testing and feedback has produced great value to Honma.”

• Meet Jan Collins – Golf’s “Captain Tom”

• Reid backed by fellow pro over equality criticism

The January 2019 signing of Rose was hailed as a massive coup for Honma. At the time, its highest-ranked male player was Japanese ace Hideto Tanihara. Its profile in the women’s game was much stronger, where it was used on the LPGA by the likes of So Yeon Ryu and Olympic bronze medallist Shanshan Feng.

Prior to joining Honma, Rose had spent his entire professional career as an equipment ambassador for TaylorMade Golf. He appeared to be using a TaylorMade SIM driver, Cobra KING F9 Tour fairway and TaylorMade irons in the opening round of The PLAYERS Championship in March before the tournament was cancelled due to the COVID-19 pandemic.


author headshot

Michael McEwan is the Deputy Editor of bunkered and has been part of the team since 2004. In that time, he has interviewed almost every major figure within the sport, from Jack Nicklaus, to Rory McIlroy, to Donald Trump. The host of the multi award-winning bunkered Podcast and a member of Balfron Golfing Society, Michael is the author of three books and is the 2023 PPA Scotland 'Writer of the Year' and 'Columnist of the Year'. Dislikes white belts, yellow balls and iron headcovers. Likes being drawn out of the media ballot to play Augusta National.

Deputy Editor

More Reads

Image Turnberry green

The bunkered Golf Course Guide - Scotland

Now, with bunkered, you can discover the golf courses Scotland has to offer. Trust us, you will not be disappointed.

Find Courses

Latest podcast

Rory McIlroy's resignation and making sense of the WHS