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In golf, there are few ‘brands within a brand’ that can rival the Titleist Pro V1.

Think about it. When you ask your playing partner what ball they’re playing, they never say ‘Titleist Pro V1’, do they? It’s just ‘Pro V1’. That’s umbrella branding at its finest.

But how, exactly, did the good folks at Titleist come up with the
name for their groundbreaking, game-changing ball? What’s the
significance of the ‘Pro’, the ‘V’ or even the ‘1’? What does it all
mean?

• The remarkable history of the Titleist Pro V1

Titleist Balls

• Meet the man who fits Titleist balls on tour

Well, according to Bill Morgan, the Senior Vice President for
Titleist Golf Ball R&D, it doesn’t really mean anything and,
instead, happened out of necessity rather than by design.

“We didn’t know what to call it,” Morgan is quoted as saying on the Titleist
website. “The leading tour-played ball at the time was the Titleist
Professional.  We were coming up to the USGA deadline for getting balls
on the conforming list, so I just put an interim stamp on for submission
and I figured we would work out what to officially call it later.

“I wrote Pro for Professional, V for the ‘Veneer Project’ that it was
called in R&D, and the number 1. I absolutely thought we would
change the name but the players said they loved it – so it stuck.”

There you have it: simple but effective.

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