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No.1 name in electric trolleys launches latest iteration of famous franchise

PowaKaddy, the No.1 name in powered trolleys, has announced the launch of its latest iteration of the world-famous Freeway franchise, the world’s best-selling electric trolley for the last decade.

The new Freeway Digital is true to the heritage of the Freeway marque, delivering unerring reliability and robust performance, but modernised with a sporty appearance, stylish design and digital makeover.

The new Freeway Digital combines simple easy-to-use functionality, quality engineering and modern oversized styling to deliver a truly ‘best in class’ product and outstanding value. With suggested retail prices starting at just £349.99, the new Freeway Digital is set to be an instant hit when it appears in stores in March.

PowaKaddy’s new offering has a number of stand-out features, most notably the soft-touch ambidextrous digital ‘T’ bar handle complete with built-in responsive nine-speed control roller, fully-integrated LED display screen, and electronic digital distance function.

The new Freeway Digital’s lightweight and robust frame takes its inspiration from the state-of-the-art PK Sport. The oversize frame combines with sporty low profile five-spoke wide wheels to complete the new modern look. The whisper-quiet motor ensures that the Freeway Digital is not only visually stunning, but is also constructed to the highest possible specifications delivering outstanding performance.

Freeway Digital Black

Other highly functional features include PowaKaddy’s revolutionary, three-way simple-to-use folding mechanism; a brand new battery tray incorporating a built-in interchangeable battery connection that can be utilised with both lithium and lead acid batteries; and a unique and versatile bag grip and exclusive Key Lock system that, when utilised with any PowaKaddy cart bag, restricts all lateral movement.

“We are extremely excited about introducing the Freeway Digital to market as we believe the combination of such a striking design at an affordable price point will ensure it becomes an instant success” commented Simon Homer, Group Sales & Marketing Director, PowaKaddy.

“Our research has told us that a large number of consumers are looking for no-nonsense functionality, quality and outstanding value from a trusted brand. We have delivered on all those fronts and, combined with the sporty overall appearance, consumers are getting a great deal of trolley for their money”

The new Freeway Digital is available in classic black (above) or a more fashion-orientated white frame (top, with cart bag). The Freeway Digital has a suggested retail price of £349.99 (18-hole lead acid battery), £379.99 (36-hole lead acid battery) and £529.99 (Lithium battery). Available to purchase from March 2012, the Freeway Digital will also have two-year warranty period.

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Bryce Ritchie is the Editor of bunkered and, in addition to leading on content and strategy, oversees all aspects of the brand. The first full-time journalist employed by bunkered, he joined the company in 2001 and has been editor since 2009. A member of Balfron Golfing Society, he currently plays off nine and once got a lesson from Justin Thomas’ dad.

Editor of bunkered

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