Amateur given 'one-time warning' after status violation

Lucy Li

A teenage American star has been allowed to remain as an amateur despite violating the Rules of Amateur Status.

Lucy Li, 16, has been given a ‘one-time warning’ by the USGA following an investigation after appearing in an advertisement for tech giant Apple.

The appearance, in early January, caught the attention of the USGA, who determined that Li had breached Rule 6-2, which states that “an amateur golfer of golf skill or reputation must not use that skill or reputation to obtain payment, compensation, personal benefit or any financial gain, directly or indirectly, for (i) promoting, advertising or selling anything, or (ii) allowing his name or likeness to be used by a third party for the promotion, advertisement or sale of anything.”

• Pro makes a 17 on par-4 in Web.com event

• Broadcaster for 2019 US PGA revealed

But after several further discussions with Li and her family, the USGA decided not to take away Li's amateur status due to her age and because it was her first offence, while she also didn’t receive any monetary or non-monetary compensation for her appearance.

She also didn’t knowingly break Rule 6-2, according to the USGA’s investigation.

Lucy Li

“Late last year, Ms. Li was engaged by a casting agent for an acting assignment to promote the Apple Watch,” read a USGA statement. “At that time, the nature of her participation was not defined and she was given no indication that she would appear as a golfer.

“While on this assignment, Ms. Li was filmed engaging in a variety of recreational activities, one of which was golf. The casting agent informed her that her appearance in any final advertisement was not guaranteed, nor did they know how she would be featured.”

• Adam Scott blasts Rules of Golf changes

• WATCH - Flagstick IN or OUT? Pro's study reveals all

On Twitter, Li said: “I have apologised to the USGA and accept my responsibility in participating in the Apple Watch ad.

“It was never my intention to cause the USGA and myself to be in this position. The USGA is like a family to me, and I appreciate the thorough review of all the facts and the consideration I've been given.

“I'm looking forward to continue playing as an amateur and to do all that I can to promote this great game."

The result of the investigation means Li is still scheduled to compete in the inaugural Augusta National Women’s Amateur on April 3-6.

Golf News

US Open 2019: Current bookies’ odds
Phil Mickelson confident of completing career grand slam
Brooks Koepka clings on to complete US PGA defence
Rory McIlroy clearly not expecting much from US fans at 2024 Ryder Cup
Ex major champ SLATES Greg Norman and Tiger Woods

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
Review: Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick tips with Denis Pugh and Peter Barber See all videos right arrow

play button
How to stop topping the ball
Watch
play button
Denis Pugh’s keys to more power
Watch
play button
Only listen to good advice says Denis Pugh
Watch
play button
Improve your posture
Watch
See all videos right arrow