Clean sweep for Titleist at the Amateur Championship

Titleist Amateur 1

Titleist has proved its dominance at all levels of the game after securing the #1 position across every major equipment count at this year’s Amateur Championship.

Titleist has been a dominant force on both the European and PGA Tours this season, with numerous clean sweeps of equipment counts across the PGA Tour and often securing the title of the most played driver model (TS3) on the European Tour.

As many of the world’s best amateurs tackled the demanding layout of Portmarnock in Ireland for the 124th Amateur Championship, more players placed their trust in the performance of Titleist products than any other brand.

• New Titleist irons make tour debut

Titleist was the field favourite in the Golf Ball (79.5%), Driver (36.1%), Fairway (39.2%), Hybrid (48.5%), Iron (42.7%), Wedge (57.1%) and Putter (34.7%) categories.

Titleist Amateur 2

James Sugrue, the eventual winner of the Championship, also relied on the performance of the Titleist Pro V1, TS3 Fairway, 718 CB irons, SM7 wedges and TS3 Driver - which he put in play only a few days before the tournament started.

• How the Titleist TS drivers were built

Commenting on the win and the decision to change driver before the tournament to the Irish Golf Desk, the new Amateur Champion said, “you have to be straight off the tee here. I got a new driver just on Saturday at the range…Titleist fitted me for a new driver, and it was just way better than my old one. It doesn’t spin the ball half as much and it goes further.”

James Sugrue Titleist

This equipment count victory at Portmarnock came in the same week where Titleist also dominated the equipment counts at the BMW International Open in Germany on the European Tour. 

• Join us behind the scenes at Titleist Ball Plant III

Titleist was the field favourite in Golf Ball (67.3%), Driver (31.4%), Fairway (31.8%), UT Iron (45.3%), Iron (32.7%) and Wedge (43.2%). 

Ts Drivers

Titleist’s amateur success also follows victories earlier in the year at the Augusta National Women’s Amateur and in the Women’s NCAA Division 1 Championship, as the brand strives to offer amateurs the same tour level performance and consistency with every product in its tour-validated line-up.

• Titleist TS1 driver – FIRST LOOK!

With fitting events taking place across the UK and Ireland, why not find one near you at and see what Titleist’s tour-validated equipment can do for your game.

Golf News

Herman praises Donald Trump after PGA Tour win
Robert MacIntyre makes extraordinary piece of Open history
Brooks Koepka hits out at Holmes over pace of play
The Open: Post-Championship Report Card
Shane-sational! Lowry wins The Open at Royal Portrush

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
Review: Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick tips with Denis Pugh and Peter Barber See all videos right arrow

play button
The correct posture is the key to consistency
play button
A quick drill from Denis Pugh that will help your game
play button
Don’t slap the ball
play button
Hold your finish to improve your discipline
See all videos right arrow