FootJoy unveils improved Contour Series

2015 01 Fj15 Contour Series Hero

FootJoy has revealed a completely reimaged and enhanced version of the best-selling shoe in golf, the Contour Series, and it is now lighter, softer and more flexible than ever before, allowing it to offer new levels of comfort.


Superior comfort is the aim of the game when it comes to the Contour Series and that is offered in abundance thanks to the combination of the Contoured Fit-Bed, which has been moulded to offer better cushioning and support, with the Sport Tongue, that is now lighter and more breathable.

To celebrate the release of the new Contour Series, FootJoy is offering golfers the opportunity to win an array of products through the brand’s ‘Try, Scratch & Win’ promotion, running throughout stockists nationwide until April 10, 2015.

For your chance to win, simply visit your local participating store, try on and get fitted for a pair of Contour Series golf shoes. In return, you’ll get an FJ Scratch Card and all you have to do is match three FJ symbols to win.

The promotion is an extension of FootJoy’s shoe fitting drive, which saw just under 3,500 golfers custom fit for their footwear in 2014, and is proof of FootJoy’s confidence that better-fitting golf shoes aid performance.

Whether they win or lose, participants can also enter their name into a grand prize draw for a place in the 2015 BMW PGA Championship Pro-Am at Wenworth alongside FootJoy brand ambassadors like Luke Donald, Ian Poulter and Henrik Stenson.

FootJoy’s marketing manager, Russell Lawes, said: “We would like as many golfers as possible to try out Contour Series as we’re certain that they’ll be struck by the incredible comfort this lighter, softer and more flexible version offers.

“We hope that the ‘Try, Scratch and Win’ promotion encourages FootJoy brand fans all over the country to do just that, as well as allowing players who have worn this shoe in the past to experience the latest and greatest version.

“While this updated footwear includes several key improvements in order to bolster performance, Contour Series will always stay true to its defining characteristics, which are world-renowned fit and extreme comfort at an attractive price point.

“These elements have made Contour Series golf’s most popular shoe for many years and we expect this trend to continue. The best-selling shoe in golf just got better.”

FootJoy Contour Series pricing and availability


Available from January, the new Contour Series Twin Saddle design is available in six colours, including: White/White/Grey, White/Taupe/Black, White/Lime/Navy, Brown and Black, with a BOA lacing option also available in Black. The standard laced option is available for £120, while the BOA version is priced at £130. For more information, visit footjoy.co.uk

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