Golf no longer No.1 activity to do business

2016 09 Fotolia 113254566 Subscription Xxl
• Golf no longer the most popular way to do business
• Financial Times report reveals cycling has taken over
• Cycling has enjoyed a 62% rise in popularity in eight years

GOLF & BUSINESS

Golf is no longer the most popular way to network and do business with clients, a report in the Financial Times has revealed.


According to the broadsheet newspaper, business people are swapping their clubs for bikes after a huge surge in cycling’s popularity over the past decade.
"People network in a much freer way on a six-hour bike ride" - Dr Josephine Perry

The article references the number of golfers in the US falling by 20% in the past decade and 29% since 2008 in England. This is a stark contrast to cycling which, according to Sport England, has seen its monthly participation rise 62% in eight years from 232,000 to 377,000.

CONTINUES BELOW...

cyclists during a cycle road race in Europe

“People network in a much freer way on a six-hour bike ride than if it’s something that is forced upon you like a drinks reception,” Dr Josephine Perry, a sport psychology consultant who advises sport professionals and business people, told the Financial Times. “It’s much less awkward.”

A huge factor behind cycling’s rise is the success of Great Britain in the discipline at the past three Olympic Games, with a total of 22 gold medals, ten silver medals and six bronze medals won.

CONTINUES BELOW...

Golf

And, in 2013, the mammoth $130bn Verizon-Vodafone deal was agreed by both companies’ chief executives while riding exercise bikes in a hotel gym.

“It is great for relationship building,” added Jonathan Harrison, managing director of investment banking at Robert W Baird, who organises an annual London to Somerset ride for colleagues and clients. “It is an incredibly social thing. You natter as you go along.”


Golf for business :: Your thoughts


Do you agree that golf is becoming a less popular means for business people to do deals with clients? Leave your thoughts in the 'Comments' section below.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
TITLEIST VOKEY SM8 WEDGES REVIEW – How important are fresh grooves?
Vokey
play button
G710 vs G410 vs i500 – Which PING iron is longest?
Ping
play button
14 CLUB CHALLENGE - THE AMATEUR EDITION!
14 Club Challenge
play button
HOW TO PITCH IT CLOSE | BOB VOKEY MASTERCLASS (EPISODE 4)
Vokey
See all videos right arrow

Golf News

Coronavirus: Another European Tour event POSTPONED
Could this be the new date for The Masters?
PGA Tour offers cash advances to players amid corona crisis
"Mindless idiots!" - Scots course hit by vandals during lockdown
Ex Ryder Cup captain's house destroyed by fire

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
REVIEW - Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick Fault 'n' Fixes See all videos right arrow

play button
Stand closer to the golf ball at address
Callaway
play button
Transitioning your weight
Watch
play button
Clear the hips through impact
Watch
play button
Improve your rhythm and you will improve your golf
Watch
See all videos right arrow