Golf no longer No.1 activity to do business

2016 09 Fotolia 113254566 Subscription Xxl
• Golf no longer the most popular way to do business
• Financial Times report reveals cycling has taken over
• Cycling has enjoyed a 62% rise in popularity in eight years

GOLF & BUSINESS

Golf is no longer the most popular way to network and do business with clients, a report in the Financial Times has revealed.


According to the broadsheet newspaper, business people are swapping their clubs for bikes after a huge surge in cycling’s popularity over the past decade.
"People network in a much freer way on a six-hour bike ride" - Dr Josephine Perry

The article references the number of golfers in the US falling by 20% in the past decade and 29% since 2008 in England. This is a stark contrast to cycling which, according to Sport England, has seen its monthly participation rise 62% in eight years from 232,000 to 377,000.

CONTINUES BELOW...

cyclists during a cycle road race in Europe

“People network in a much freer way on a six-hour bike ride than if it’s something that is forced upon you like a drinks reception,” Dr Josephine Perry, a sport psychology consultant who advises sport professionals and business people, told the Financial Times. “It’s much less awkward.”

A huge factor behind cycling’s rise is the success of Great Britain in the discipline at the past three Olympic Games, with a total of 22 gold medals, ten silver medals and six bronze medals won.

CONTINUES BELOW...

Golf

And, in 2013, the mammoth $130bn Verizon-Vodafone deal was agreed by both companies’ chief executives while riding exercise bikes in a hotel gym.

“It is great for relationship building,” added Jonathan Harrison, managing director of investment banking at Robert W Baird, who organises an annual London to Somerset ride for colleagues and clients. “It is an incredibly social thing. You natter as you go along.”


Golf for business :: Your thoughts


Do you agree that golf is becoming a less popular means for business people to do deals with clients? Leave your thoughts in the 'Comments' section below.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
HAS PING MADE ITS BEST EVER GAME IMPROVEMENT IRON? - G425 vs G410 vs G400
Ping
play button
ARE THESE DRIVERS REALLY BETTER THAN EVER BEFORE? – TaylorMade SIM2 driver review
TaylorMade
play button
IS THIS THE FASTEST DRIVER WE’VE EVER TESTED??? - Callaway Epic Speed, MAX & MAX LS review
Callaway
play button
HAS COBRA CREATED THE PERFECT DRIVER??? - COBRA RADSPEED review
Cobra
See all videos right arrow

Golf News

Affordable Golf going from “strength to strength”
WATCH - PGA Tour pro tries weirdest putting grip we've EVER seen
Introducing 'Angry Golfers' - The European Tour's latest masterpiece
New coach but no equipment deal for former world No.1
"It's not right" - Tour pro hits out at English golf ban

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Tighten your dispersion
Watch
play button
Control your rhythm and tempo
Watch
play button
Good fundamentals are key to a good golf swing
Watch
play button
Don’t get stuck on the downswing
Watch
See all videos right arrow