Research presented at the 2014 International Golf Travel Market revealed that Italy is the perfect place for golfers looking for their next golf holiday destination.
The survey, which was commissioned by the organisers of IGTM and conducted by Sports Marketing Surveys Inc, showed there is a healthy appetite for golf travel in Italy, with 31% of respondents from Great Britain and Ireland, 56% from France, 71% from Sweden and 76% from Germany, declaring they would consider visiting the country for a golf holiday in the next five years.
Richard Payne, Sports Marketing Surveys Inc senior manager, said: “Based on these findings, golfers from the markets we surveyed should consider Italy as a new golf destination because, from the top ten largest golfing nations in Europe, based on course quantity, Italy has the lowest golfers-to-courses ratio, meaning there is less competition for tee times.”
Peter Grimster, IGTM exhibition manager, added: “In terms of wider tourism, Italy is famous for its art, culture, fashion, food and wine, but everyone at this year’s IGTM has seen first hand the opportunity for travellers to come and enjoy exquisite golf as well.
“The country has invested heavily in promoting itself as a new golf destination and it is encouraging to see this reflected in the attitude of golfers across Europe.”
The findings from the survey also asked golfers what aspects they find most important when planning and booking their next golf break, with cost, the ability to play a variety of golf courses during their stay, and tee-time availability among the three top answers given by golfers around Europe.