Italy 'ideal destination' for golfers

2015 02 Argentario

Research presented at the 2014 International Golf Travel Market revealed that Italy is the perfect place for golfers looking for their next golf holiday destination.


The survey, which was commissioned by the organisers of IGTM and conducted by Sports Marketing Surveys Inc, showed there is a healthy appetite for golf travel in Italy, with 31% of respondents from Great Britain and Ireland, 56% from France, 71% from Sweden and 76% from Germany, declaring they would consider visiting the country for a golf holiday in the next five years.

Richard Payne, Sports Marketing Surveys Inc senior manager, said: “Based on these findings, golfers from the markets we surveyed should consider Italy as a new golf destination because, from the top ten largest golfing nations in Europe, based on course quantity, Italy has the lowest golfers-to-courses ratio, meaning there is less competition for tee times.”

Peter Grimster, IGTM exhibition manager, added: “In terms of wider tourism, Italy is famous for its art, culture, fashion, food and wine, but everyone at this year’s IGTM has seen first hand the opportunity for travellers to come and enjoy exquisite golf as well.

“The country has invested heavily in promoting itself as a new golf destination and it is encouraging to see this reflected in the attitude of golfers across Europe.”

The findings from the survey also asked golfers what aspects they find most important when planning and booking their next golf break, with cost, the ability to play a variety of golf courses during their stay, and tee-time availability among the three top answers given by golfers around Europe.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
HOW MUCH HAVE CALLAWAY DRIVERS CHANGED IN 30 YEARS?
Big Bertha
play button
CAN WE SMASH IT LIKE A LONG DRIVE CHAMP?
Long Drive
play button
The Masters: What Augusta National is REALLY like
The Masters
play button
HYBRID or UTILITY IRON – Which one should you use?
Hybrid
See all videos right arrow

Golf News

Robert MacIntyre out to build on successful Masters debut
Gary Player's son "banned from Masters" after golf ball stunt
Is this the swing change that helped Hideki Matsuyama win his first major?
THE BUNKERED GOLF PODCAST
Martin Laird left “frustrated” with Masters performance

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Get your takeaway right
Watch
play button
Keeping your height throughout the swing
Watch
play button
Generate power with a good hip and shoulder turn
Watch
play button
Let your arms and shoulders work together
Watch
See all videos right arrow