When it's not your day, it's not your day.
Xander Schauffele discovered that last night during the final round of the Charles Schwab Challenge.
The American took a one-shot lead into the final round at Colonial as the PGA Tour emerged from its three-month coronavirus-enforced slumber.
Despite the interests of several of the game's other biggest names, the world No.10 remained in contention for the title deep into the back nine, holing back-to-back 30-foot putts on 15 and 16 to stay in the lead.
That's when luck completely deserted him.
Standing over a three-foot putt for par on the 17th, the 26-year-old suffered the most brutal of horseshoe lip-outs.
Watch what happened...
Unbelievable.— PGA TOUR (@PGATOUR) June 14, 2020
Co-leader Xander Schauffele's ball lips out on the 17th hole.
He makes bogey to fall 1 back with 1 to play.
Golf is heartbreaking. pic.twitter.com/1X90JNiQpk
That bogey left him needing a birdie up the last to force his way into a play-off but it was not to be.
"I played good enough golf to get to the number but I just didn't do it, which sucks obviously," said Schauffele afterwards.
The tournament was won by Daniel Berger, who defeated rising star Collin Morikawa in a play-off.
Morikawa suffered his own lip-out agony to hand his fellow American the title.
The win was 27-year-old Berger's third on the PGA Tour and his first since the 2017 FedEx St Jude Classic at TPC Southwind.